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Finally! TV Commercials to Get Quieter
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By Dr. Chad Laurence

Owner and educator Dr. Chad Laurence is in private family practice at Corrective Chiropractic in Hockessin. After earning his doctorate from Life University of Chiropractic in Marietta, Ga., Dr. Laurence began practicing chiropractic in 2000. ...

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Dr. Chad's Health Factoids

Owner and educator Dr. Chad Laurence is in private family practice at Corrective Chiropractic in Hockessin. After earning his doctorate from Life University of Chiropractic in Marietta, Ga., Dr. Laurence began practicing chiropractic in 2000. Before his chiropractic studies, Dr. Laurence received a BS degree in Microbiology from Pennsylvania State University. Dr. Laurence is one of only two doctors in Delaware who is certified in Chiropractic Biophysics, and is a Distinguished Fellow of the CBP technique. With a focus on chiropractic, structural spinal correction, nutrition, education, specific training, and massage therapy, Dr. Laurence is able to relieve symptoms for individuals suffering with physical problems, including neck and low back pain, carpal tunnel syndrome, headaches, arthritis, and intestinal difficulties. His approach is also particularly successful at helping children with chronic ear infections, asthma, allergies, ADD/ADHD, bed-wetting issues, colic and immune system disorders. Dr. Laurence is an experienced presenter who has been invited to speak in a variety of venues. He has published articles in regional health publications and area newspapers. Dr. Laurence and Corrective Chiropractic have been voted “Best Chiropractor in Delaware” by readers of several local newspapers. He currently serves on the boards of the Southern Chester County Chamber of Commerce, Arthritis Foundation of Delaware, and is a long-standing member of Longwood Rotary. For more information about Dr. Laurence or Chiropractic Biophysics (CBP), call Corrective Chiropractic at (302) 234-1115 or visit www.correctivechiro.net.

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By TV Guide
Dec. 13, 2012 7 p.m.



Nicole Kidman | Photo Credits: Chris Jackson/Getty Images

Say goodbye to those obnoxiously loud television commercials! Starting Thursday at midnight, commercials will legally have be within two decibels of the programming during which they air.

According to Today, 2 db isn't just a random number. Joe Addalia, Hearst Televison's director of technology projects, provided research that suggests that anything louder than 2 decibels is "the difference between viewers reaching for the remote and not."

Has your favorite show been canceled?

Though there have always been volume limits on programming set by stations, the upper limit was set to accommodate peak sounds such as a gunshot.  Before the implementation of the new law, called the Commercial Advertisement Loudness Mitigation Act (CALM), advertisers tended to air entire commercials at the peak level.

Joel Kelsey, legislative director for Free Press, explained the need for the CALM Act, stating that loud commercials "have consistently been one of the issues consumers are most energized to write the FCC about. They don't like being screamed at every time the program breaks to buy deodorant."

Are you excited about quieter commercials?





View original Finally! TV Commercials to Get Quieter at TVGuide.com

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