Paulette Watson opened Jess Blessed Treasures thrift store in Smyrna to help others and as a tribute to a lost loved one. The store features upscale clothing for men, women, and children, including business attire and outfits suitable for school uniforms.
Paulette Watson opened Jess Blessed Treasures thrift store in Smyrna to help others and as a tribute to a lost loved one.
The store features upscale clothing for men, women, and children, including business attire and outfits suitable for school uniforms. Prices start at $2 for shirts and blouses, $3 for pants, $4 for dresses, and $4 for suit jackets. Jess Blessed also carries shoes, handbags, accessories, jewelry, and some household items.
The business opened April 25 in the Power City building on East Glenwood Avenue, across the street from the Smyrna Mart shopping center near Route 13.
Watson named the business in memory of her daughter, Jessica, who was murdered in Wilmington in 2004.
"Out of that tragedy, we birthed Jess Blessed in honor of the daughter we lost," said Watson. "It's a way to honor her memory."
She has another daughter and two granddaughters who help her run the store.
Watson said she went into business under Christian principles to give people better opportunities.
"That was my vision when I opened the store," she said. "I wanted to help the woman who doesn't have anything nice to wear for Sunday church services. I want to help the person in transition who's looking for a job and needs to look nice for a job interview and the first days on the job before that first paycheck comes in. I want to help the woman who's getting back into the workforce, and the man who's in transition to a new field because his former company downsized."
Jess Blessed also carries dress clothes for children who need uniforms for schools, along with infant clothes to help people just starting a family.
"I felt this was needed in the Smyrna area," said Watson. "There are a lot of people who are hurting because of the economy and the loss of industries in our state, and we have a lot of people who relocated here because of Hurricane Sandy. There are people who are out of work because of downsizing, or because they need to make a change from a manufacturing job to a computer job."
Watson said what she enjoys most about the business is meeting people and giving back to the community.
"I want to know what my customers need, and I like being able to accommodate them," she said.
Jess Blessed is holding a backpack giveaway with 10 backpacks in a drawing. People can enter by filling out a form at the store. Watson also holds drawings where winners can receive 20 percent off their next purchase.
The store is open Thursday, Friday, and Saturday, but appointments can be made to drop off donations and consignments. Jess Blessed also offers pick up for items in town limits.
JESS BLESSED TREASURES
ADDRESS 117 E. Glenwood Ave., Smyrna
HOURS Thursday, Friday, and Saturday from 10 a.m. to 6 p.m.
PHONE (302) 389-6197