Hardware startups don't nearly get enough attention.

Companies that build apps and Web services get all the attention but more and more companies are starting to build physical products you can buy and use. 

In light of Facebook buying virtual reality company Oculus VR for $2 billion, we decided to shed some light on other hardware companies in Silicon Valley doing incredible things. 

Alexander Asseily, Hosain Rahman

Co-founder and Chairman; Co-founder and CEO, Jawbone

Jawbone quietly raised more than $100 million in a debt round of financing back in September because, Jawbone says, demand for its Up fitness tracker is high. In February of 2014, we got word that the company is raising $250 million at a $3.3 billion valuation. 

Jawbone also bought BodyMedia, a 14-year-old wearable fitness startup, for $100 million last year.



Mike Del Ponte

Founder, Soma 

Mike Del Ponte is the genius behind Soma, a sort of Warby Parker of water filters. In July 2013, it closed a $3.7 million round of seed funding led by Baseline Ventures and Forerunner Ventures.

Soma is targeting people who are tired of ugly Brita water filters and are passionate about sustainability. For every biodegradable water filter it sells, Soma donates money to charity.



Jason Johnson, Yves Behar

Founders, August

The Internet of Things is all the rage lately, so it's no wonder startup August was able to snag $8 million for its smart locks from Maveron Ventures, Cowboy Ventures, Industry Ventures, Rho Ventures, and SoftTech VC.

With August, you'll never have to worry about getting locked out of your house because the system is entirely key-less. August also gives you total control of who can enter your home and when. August will start shipping its locks later this year.



Jack Dorsey

Co-founder and CEO, Square

With Twitter going public and Square reaching a payment volume of $20 billion, Jack Dorsey undoubtedly had a huge year.

Dorsey, the current chairman at Twitter, was its CEO from 2006 to 2008. Dorsey's stake in Twitter alone would have made him a billionaire, although he was one already.

Since his involvement in Square and Twitter apparently isn't enough to keep him busy, Dorsey joined Disney's board in December.



Andy Rubin

Manager of Robotics division, Google

In March 2013, Andy Rubin stepped down from his position as the head of Google's Android mobile operating system to "start a new chapter" at the company. We didn't know what that chapter would be until December, when Google announced that he would be in charge of the company's new robotics division.

As head of this division, Rubin will lead some of Google's typical "moonshot" projects, including work with the powerful military robots the company acquired when it bought Boston Dynamics.



Tristan Walker

Founder, Walker and Company

Early Foursquare employee Tristan Walker launched his own startup, Walker and Company, in December 2013 to better serve the African-American community.

The first brand, Bevel, sells premium razors and shaving cream geared toward black men. Walker has already snagged $2.4 million from Upfront Ventures, Andreessen Horowitz, SV Angel, Collaborative Fund, Sherpa Ventures, and the William Morris agency’s Charles King.



Aarthi Ramamurthy

Founder, Lumoid

Aarthi Ramamurthy is one of the most notable female entrepreneurs out there today. She spent six years at Microsoft working on its popular Visual Studio software development tool and on Xbox Live. 

Before founding Y Combinator-backed Lumoid, a startup for letting people test-drive electronics before buying them, she co-founded a bra-fitting company called True&Co.

Lumoid helps you try out high-end gadgets, like camera equipment before you buy them.



Greg Duffy, Aamir Virani

Co-founder and CEO; Co-founder and COO, Dropcam

As of June 2013, red-hot startup Dropcam's cloud storage service has more video uploaded to it per minute than YouTube does. (Of course, Dropcam users are recording continuously unlike YouTube users, but the growth is still impressive.)

Back in July, Dropcam raised a $30 million Series C round led by Institutional Venture Partners, Menlo Ventures, and Kleiner Perkins Caufield & Byers, bringing its total funding to $47.8 million.



James Park

Co-founder and CEO, Fitbit

Last year, James Park introduced the new Fitbit Force to help keep the company relevant as competitors like Nike and Jawbone tried to dominate the health and fitness tracking market. 

Fitbit also raised a massive $43 million funding round in August, bringing its total funding to about $97 million.



Sergey Brin, Astro Teller

Co-founder, Director of Special Projects; Director of New Projects, Google

Sergey Brin and Astro Teller are the men responsible for trying to decide which world-changing ideas Google will pursue.

They both work for Google X, the lab that works on hush-hush, long-term projects that try to tackle big problems. This year, Google X has revealed plans for smart contacts for diabetics and flying wind turbines that generate power.

Teller has called his team at Google X "Peter Pans with PhDs" and likens the forward-thinking arm of Google to Willy Wonka's chocolate factory.



Nick Woodman

Founder and CEO, GoPro

Nicholas Woodman and GoPro have come a long way since the camera startup's inception in 2002. More than a decade later, GoPro is gearing up to go public.

Last year, GoPro made nearly $1 billion in sales. In 2012, GoPro made $521 million in sales with a valuation of $2.3 billion.

GoPro is expected to publicly file its initial public offering in May or June.



Elon Musk

Co-founder and CEO, Tesla Motors; Co-founder, CEO, and CTO, SpaceX

Elon Musk is the badass, self-made entrepreneur in charge of both electric car company Tesla and private space company SpaceX. Musk is only 41, but is worth $6.7 billion, according to Forbes.

Musk also released his plans for the Hyperloop — a transportation system that would be faster and cheaper than high-speed trains — in August.



Matt Rogers, Tony Fadell

Co-founder; Co-founder and CEO, Nest

Nest founders Tony Fadell and Matt Rogers struck gold earlier this year when they sold their smart thermostat and smoke detector company to Google for a whopping $3.2 billion.

As part of the acquisition, both Fadell and Rogers have joined Google, but will continue to operate Nest separately from the search giant. 



Eric Migicovsky

Founder and CEO, Pebble

Pebble, arguably the hottest smart watch on the market, recently unveiled its high-end Pebble Steel smart watch and its app store for wearable tech. Now, Pebble wearers have easy access to a selection of more than 500 apps specifically made for smart watches. 

Last year alone, Pebble sold 400,000 smartwatches and is on track to double its revenues this year. 



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