In partnership with the Susan G. Komen organization, the campaign, “On the Beat to Defeat Breast Cancer,” will feature the car at appearances to raise awareness about breast cancer in the Smyrna-Clayton area, throughout Delaware, and in Philadelphia.
You can see this car coming from a mile away, and that’s the idea.
The Smyrna Police Department unveiled a new pink and black color scheme on a “Breast Cancer Awareness” patrol car Friday during a ceremony at the police station with breast cancer survivors, representatives from the Susan G. Komen breast cancer organization, and town, county and state officials.
“If through this campaign, we can convince one more woman to get a mammogram, we will have done our job,” said Smyrna Police Chief Norman Wood.
The campaign, “On the Beat to Defeat Breast Cancer,” will feature the special car at a variety of appearances to raise awareness about breast cancer in the Smyrna-Clayton area, throughout Delaware, and in Philadelphia.
Wood said the idea started with the suggestion by Lt. Torrie James to wrap the doors of a patrol car in pink for Breast Cancer Awareness Month.
“So I started searching the internet for what we could use to do that,” Wood said, “and I thought, ‘Why not wrap the whole car?’”
Wood contacted Komen Philadelphia, the regional office for the Susan G. Komen organization and talked with Elaine Grobman, the chief executive officer of Komen Philadelphia, about partnering with the organization on the project.
“She was so excited about our idea, I knew we had to make it happen,” said Wood. “Everyone knows someone who has been touched by breast cancer, and everyone needs to know they are never alone when facing this disease.”
Grobman said she was impressed with how much work the police department put into the idea, signing up sponsors to get the car wrapped in pink and black for breast cancer awareness, and organizing the unveiling ceremony.
“I can’t thank you enough. Chief, you are amazing. Usually when we have events like this, I have a lot of work to do,” said Grobman, “but they did this by themselves. All I had to do was show up.”
She said the pink and black patrol car is the first of its kind as far as she knows. They’ve never heard of anything like it at Komen Philadelphia.
“We’re hoping to get more women in for exams earlier, so they’re not in stage four, they’re in stage one or two [of breast cancer]. This vehicle is going to be a constant reminder to all of us,” Grobman said.
Along with the bright pink which dominates the car, the vinyl wrap features a black matte finish on the hood where breast cancer survivors can sign with a silver magic marker.
At Friday’s ceremony, Grobman invited all breast cancer survivors to be the first to sign the car.
On the black matte finish on the trunk, people can write a message in memory of a loved one who died of breast cancer, and Grobman wrote the first message on Friday.
The wrap on the car was done by Accurate Window Tinting and took about two weeks, according to Jeremy Rodriguez from Accurate.
“It was a great honor for us to be part of this project,” said Rodriguez.
The programmable lighting on the car was installed by Louis Ruggiero, shop manager for the Town of Smyrna.
Sponsors and car appearances
The car will be on display at businesses and organizations that have sponsored the project for a $250 donation, and at community events, festivals and promotional events for Komen Philadelphia.
At each stop, breast cancer survivors are invited to sign the hood of the car. People can sign the trunk in memory of a loved one lost to breast cancer, and a donation bucket will be available to accept donations to help fight breast cancer and help patients and survivors.
Information will also be available on how to schedule a mammogram.
Here are the appearances scheduled so far:
Sept. 16, Loews Hotel Philadelphia, 8 a.m.-noon.
Sept. 22, Fletchers Plumbing Heating and Air Conditioning, Newport location, 11 a.m.-1 p.m., and at the Smyrna location from 2-4 p.m.
Sept. 23, Cabela’s, Christiana, 10 a.m.-1 p.m.
Sept. 23, Slate Café, Smyrna, 2-4 p.m.
Sept. 28, Cowboy Up, Dover, starting at 6 p.m.
Oct. 1, Dover Downs, time to be determined
Oct. 2, Sayer’s Jewelers & Gemologists, Smyrna, 11 a.m.-2 p.m.
Oct. 2, Clayton Fire Company, 6-8 p.m.
Oct. 4, Willis Chevrolet Buick, Smyrna, 10:30 a.m.-2 p.m.
Oct. 5, ATI Physical Therapy, Smyrna, 11 a.m.-1 p.m.
Oct. 6, Women’s Center, Dover, 10 a.m.-3 p.m.
Oct. 7, Delaware State University, time to be determined.
Oct. 17, Atlantic Apothecary, Smyrna, 10 a.m.-noon.
Oct. 17, Solloway’s Sales and Service, Smyrna, noon-2 p.m.
Oct. 18, Brandywine-Smyrna Dodge Chrysler Jeep Ram, 11 a.m.-1 p.m.
Oct. 19, Iron Source, Smyrna, 9 a.m.-2 p.m.
Nov. 12, American Legion Post 14, Smyrna, 9-11 a.m.
Other sponsors so far include A-1 Kevin’s Landscaping, Aloysius Butler & Clark, Atlantic Tractor, Bob Johnson’s Computer Stuff, Drunk’n Baker, i3a Consulting Engineers, It’s All About You Massage & Bodywork, Parkview RV, Pratt Insurance, Thorn Electric, W.D. Pressley, and Wrecker’s Towing.