Bob Johnson’s Computer Stuff recently announced that its online store was awarded Best Customer Experience in the 2017 BigCommerce Innovation Awards.

Presented by BigCommerce, an ecommerce platform for fast-growing and established brands, Bob Johnson’s was recognized as an Innovation Award winner for its ability to create a seamless buyer journey for its diverse customer base, catering to self-service shoppers and customers needing a more tailored experience.

“We found that some of our website users would get stuck trying to navigate all the product options,” said Ed Lasher, marketing director at Bob Johnson’s. “To solve the problem, we created a whole new sales process to guide customers through the journey.”

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