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SMYRNA, Del. —
At first glance, Duck Creek True Value may look like it’s another hardware chain store opening in Smyrna. What people may feel to realize is that the owners, Rocco Curro and his wife Leslie, are the third generation in his family to have a store in Delaware.
After previously owning a store in Newark, Rocco and Leslie decided to relocate to Smyrna. They opened Duck Creek True Value on Dec. 7.
“It was an opportunity to grow and this community is reminiscent of where I grew up in Amish country in Chester County,” Rocco said. “Plus, it was a great opportunity to own a free standing building. Before, we were in a shopping center and there wasn’t much of a chance to grow.”
So far, Leslie says the Smyrna community has welcomed the store with open arms. “I love it. The people are really nice. There’s a huge sense of community, it’s refreshing,” she said.
Rocco said he didn’t expect such a positive response from the public. Having the store on Route 13 in Smyrna now gives residents another option for a hardware store instead of having to drive elsewhere.
What can people expect when they go to Duck Creek True Value?
Leslie said the store has a wide variety of products. From paint to flags to patio furniture in the spring, the store has a little bit of everything. While there may still be a few holes, the Curro’s will add more products to their selection and even special-order items for customers. As Smyrna is a big farming area, the owners are already seeing the needs of the residents and are willing to adapt.
“If a customer comes in here and we don’t have what they want, hopefully if they come to the store a month later, we’ll have it,” said Tom Roman, the store’s general manager.
When customers enter the store, not only will they be helped by knowledgeable employees – Rocco and Tom have a combined nearly 40 or 50 years of experiences – but they’ll be greeted by people who love what they do.
“The fun part is working with the customer, that’s the easy part,” Tom said. “Helping people is fun, I love it. It’s not work to me.”
Email Jennifer Dailey at jennifer.dailey@doverpost.com.
At first glance, Duck Creek True Value may look like it’s another hardware chain store opening in Smyrna. What people may feel to realize is that the owners, Rocco Curro and his wife Leslie, are the third generation in his family to have a store in Delaware.
After previously owning a store in Newark, Rocco and Leslie decided to relocate to Smyrna. They opened Duck Creek True Value on Dec. 7.
“It was an opportunity to grow and this community is reminiscent of where I grew up in Amish country in Chester County,” Rocco said. “Plus, it was a great opportunity to own a free standing building. Before, we were in a shopping center and there wasn’t much of a chance to grow.”
So far, Leslie says the Smyrna community has welcomed the store with open arms. “I love it. The people are really nice. There’s a huge sense of community, it’s refreshing,” she said.
Rocco said he didn’t expect such a positive response from the public. Having the store on Route 13 in Smyrna now gives residents another option for a hardware store instead of having to drive elsewhere.
What can people expect when they go to Duck Creek True Value?
Leslie said the store has a wide variety of products. From paint to flags to patio furniture in the spring, the store has a little bit of everything. While there may still be a few holes, the Curro’s will add more products to their selection and even special-order items for customers. As Smyrna is a big farming area, the owners are already seeing the needs of the residents and are willing to adapt.
“If a customer comes in here and we don’t have what they want, hopefully if they come to the store a month later, we’ll have it,” said Tom Roman, the store’s general manager.
When customers enter the store, not only will they be helped by knowledgeable employees – Rocco and Tom have a combined nearly 40 or 50 years of experiences – but they’ll be greeted by people who love what they do.
“The fun part is working with the customer, that’s the easy part,” Tom said. “Helping people is fun, I love it. It’s not work to me.”
Email Jennifer Dailey at jennifer.dailey@doverpost.com.
