Carson King just wanted a case of Busch Light.

In hopes of appealing to beer drinkers sympathetic to his plight, King scrawled "Busch Light Supply Needs Replenished" on a poster along with his Venmo handle before heading to the taping of ESPN's College GameDay in Ames, Iowa before Iowa State faced No. 18 Iowa.

He made it on camera. King's 15 minutes of fame turned into thousands of dollars, far more than what was needed for a $15 case of Busch Light. 

After the donations came pouring in, King consulted with his family and decided the money could be put to better use. The Iowa State fan has raised over $29,000 for the University of Iowa Stead Family Children’s Hospital, according to King's Twitter account. 

@CollegeGameDay@KirkHerbstreit@davidpollack47@MariaTaylor@ESPNCFB I turned my gameday sign for@BuschBeer into a fundraiser for@UIchildrens. We’re at over $5,700.00!

— Carson King (@CarsonKing2)September 16, 2019

Remember that Area 51 can Bud Light was going to make? It's happening

Venmo, a money transfer app, and Busch Light have both pledged to match King's donation to the hospital. He'll also still get his beer. 

We see a lot of great stories, but this is one of our favs@CarsonKing2. Count us in for matching the donation to the hospital, too.#ftk@BuschBeer@CollegeGameDay

— Venmo (@venmo)September 17, 2019

.@CarsonKing2 this is the best thing we have read all year, we’re inspired.

We’re going to match your donation to University of Iowa Hospitals & Clinics, and we’ll throw in some of that Busch Light you were looking for.

— Busch Beer (@BuschBeer)September 17, 2019

According to the Washington Post, King will visit the University of Iowa Stead Family Children’s Hospital at the end of the month, check in hand. He is accepting donations until then. 

If you'd like to donate to the fund, King's Venmo handle is Carson-King-25.